Code that is not semantically optimised could be adversely affecting your lead generation.
Your business and your website’s SEO are suffering from them
There are a number of reasons why 2022 is the perfect time to stop using website builders. Tools such as Wix, SquareSpace, Webflow, or Elementor are simply unsuitable for professional businesses. They are not SEO friendly, they can pose security concerns, and they are often slow.
In order to create a successful website, you should not just include information on a page and publish it - you should create an experience for your visitors. Pull them in with your beautiful design, and you'll have plenty of customers in no time.
People usually judge a company's credibility based on its website design, so you want to make a positive first impression. Although everyone has their own opinions, I have found that, through their advertised versatility, page builders will leave you or your end user confused, and your brand consistency will diminish over time as off-brand fonts, colours, and imagery creep in. Even though they make it quick to spool up a website, website builders should not be used for professional websites. You should either learn HTML yourself or hire someone to construct a custom website.
Unsuitable for professional businesses
There is no way around the fact that templated builds are just that, templated - first impressions are lasting, and a reused design does not have the same appeal as a custom-made website.
The design of a website is regarded as the top factor when determining the credibility of a business by 48% of respondents. If your website does not have a good design, people will be able to tell.
If you are putting yourself out there as a developer, you should have a custom site. If you cannot write a little bit of code for yourself, why should anyone trust you with their website?
Poor SEO
The code generated by website builders is often messy. This can have a detrimental effect on your SEO (search engine optimisation) and ruin your ranking on search engines such as Google.
When you use a website builder, you are not in control of the code of the website. If you take a look at the code behind a templated or builder-derived website, it can be a complete mess. When you write the code yourself, it will look cleaner and be easier to manipulate, resulting in a better ranking with search engines.
Moreover, website builders often generate sites that load slowly, which increases the likelihood of visitors leaving your site. Most visitors will leave a website that doesn’t load in under 3 seconds. Load times really are king.
Ultimately, templated themes or sites built in the browser are designed to cater for a wide variety of website types. You may have a plumber, lawyer, accountant, car dealership, and more – all using the same theme. So that theme needs to work for everyone, and unfortunately, that will often mean installing lots of unnecessary scripts that will increase load times and reduce security.
Responsive design
The vast majority of website builders create sites that look good on a computer but look awful on mobile devices. You need a design that will work on both computer and mobile devices since people access the Internet in a variety of ways, and most traffic nowadays results from mobile phones or tablet computers.
As a result, you may easily lose visitors if your website is unable to adapt to every screen size dynamically.
Not customisable
When you create a custom website, almost anything can be changed. This may not be the case when you use a website builder. While you can easily change some aspects of your website, it can be determined by a selection of prebuilt templates.
When you select a template for your website, you choose a design that completely overshadows your ideas. It is not possible to achieve what you had in mind before you found the template.
With practice, it's easy enough
When you select a template for your website, you choose a design that completely overshadows your ideas. It is not possible to achieve what you had in mind before you found the template.
Conclusion
If you want to create a professional website, you should build one from scratch instead of using a website builder. Ineffective SEO means the website is not performing the one thing you probably hoped it would, namely, generating new business leads. Website builders like Weebly and Wix simply copy templates with ineffective SEO, which cannot be customised very easily. Your time is precious. We know that your online presence can be a costly and indeed timely process to build and maintain. That is why we are here to help guide you through the process. Get your website right the first time, and it will work as an asset for your business for years to come.