Local SEO strategies to optimise your website

Local SEO strategies to optimise your website

As businesses aim to expand their reach, it's crucial to ensure a strong presence in local markets to leverage opportunities in each area fully. Here are seven tips to help boost your Local Search Engine Optimisation (SEO) efforts.

Optimise your website and content for keywords that local users search for when looking for your products or services. Not sure how? Contact Doddle, we'd be happy to show you how.

1. Optimise your Google Business Profile listing

Your Google Business Profile (previously Google My Business) listing is a free and powerful tool for controlling your business's online visibility. Verify and claim your listing, and ensure all information is accurate, up-to-date, and well-presented with relevant photos, a compelling description, and customer reviews.

2. Incorporate relevant keywords in titles and descriptions

Include keywords in your titles and meta descriptions to increase the chances of appearing in search results when people in your area search for your products or services. In addition, ensure your website's metadata is formatted correctly and includes all essential information for local SEO, such as business name, address, phone number, and URL.

3. Target local keywords

Optimise your website and content for keywords that local users search for when looking for your products or services, including general terms and more specific location-based keywords. For example, instead of Plumbing Services, target Plumbing Services Gloucester.

4. Make your website mobile-friendly

Design your website for a seamless mobile experience, ensuring it looks good, is easy to use on small screens, and loads quickly on mobile devices. This is especially important as a majority of local service searches occur on mobile devices.

5. Encourage customer reviews

Online reviews can significantly impact your search engine rankings, so encourage satisfied customers to leave positive reviews.

6. Establish local backlinks

Get your website listed on relevant local directories and business listings, and seek out backlinks from high-quality websites in your niche that serves the same local area. Make use of backlink research tools, such as UberSuggest and SEMRush, and link-building support tools, such as Postifluence, to safely and effectively build backlinks.

7. Update NAP citations

NAP, which stands for name, address, and phone number, is a crucial ranking factor for local SEO. If you have a physical location, ensure your NAP is displayed correctly and prominently on your website and any directories you are a member of, yell.com, local chamber of commerce etc. NAP citations can be synchronised across listings, ensuring consistency with tools such as SEMRush Local.

In conclusion

Don't let poor local SEO hold your business back from reaching its full potential. Take action today and give your website the boost it needs with our SEO services. Contact us for a free, no-obligation consultation by calling or contacting us via our contact page. Discover how Doddle can increase traffic to your site and improve your local search rankings.

Our website has been reviewed and approved by seolist.org - Gloucestershire Search Engine Optimization Listings