Fashion eCommerce Website

Cheltenham based business, Arkell & Wills have a Magento eCommerce website but they knew it wasn’t working as well as it should for them. Doddle overhauled the website to make it more efficient and improve the overall user experience.


The Challenge

Founded in 2016, Arkell & Wills sells contemporary, indulgent cashmere clothing that can be worn all year round.

They had several website issues that needed to be addressed.

They have an eCommerce website built in Magento but it needed to be easier for the team to maintain and more user-friendly for visitors.

They launch a new season collection twice a year and needed a product photographer who could take studio shots of the products to update the website each time.

Finally, they needed to work on increasing traffic to the site.

They turned to Doddle for the help they needed.


The Solution

Doddle overhauled the Magento website to make it easier for the Arkell & Wills team to maintain.

Additionally, we improved the user interface in order to make it more appealing and intuitive for visitors - particularly those sections of the site that allow visitors to customise their purchases with glass crystals or metal studs.

As part of our website development, we took studio photographs of the latest season's products.

Our advice included the implementation of a PPC campaign to drive traffic to the site and the recommendation of a consultant who could provide the necessary expertise.


The Results

Our work has delivered excellent results and the Arkell & Wills team are excited by the difference it has made. Visitor numbers have increased and sales have gone up dramatically.

The site is also much easier for the Arkell & Wills team to manage so they can make better use of their time.

Since working with Doddle we have been able to understand how our website works and what it can do for us, enabling us to move our business forward and this has been purely through Doddle's guidance.

Debz Critchley, Arkell and Wills

Debz Critchley, Owner

Our website has been reviewed and approved by - Gloucestershire Search Engine Optimization Listings