After an initial consultation phase Doddle were engaged to join together their existing 3 websites, adding in the new eLearning facility, and ultimately making the new site easier to use and perform better for the band – this would observe a complete overhaul in design and functionality, and help secure the band’s brand which had been previously confused across the existing sites.
Doddle engaged with the band and their trustees to completely understand their desired approach. We took great lengths to understand and detail the heritage of the 1855 established band.
After assessing and breaking down all of the content, we started work designing - we created thoughtful designs that considered the heritage of the band and the position they wanted to be in for the future. We took their existing menu structures across the band’s existing three sites and simplified the navigation, whilst importantly retaining all of the content previously stored on the site.
When we reached the build phase, we had decided on WordPress as the CMS of choice, so we could integrate a WooCommerce element for their shop, eLearning, and ticket sales. The solution neatly combined all three of these aspects into one combined checkout solution with a comprehensive shipping policy based on the Post Office’s world shipping zones, and cart weight.
Developing a custom theme with a number of bespoke blocks, allowing the band to easily manage the site without the need of a developer. This gave the band some branded block areas that they could add their own content without risk or causing problems on the front-end view of the site.
Chris Tarry was commissioned to provide copywriting services throughout the project to make sure the brands identity and overall message stayed consistent.
Since going live, the band have received glowing feedback on their new website from around the world. The sites new functionality is evident in their increased shop takings which have seen an incredible 9x improvement on average monthly sales through their website.