During successive lockdowns and restrictions, customers who once wanted an ‘in-store’ experience have either been forced or chosen to buy online.
Whilst some of that business may be going back to physical stores as societies open up, the importance of a good online shopping experience is here to stay.
Customers now have ever-increasing expectations of the e-commerce shops they access. Unfortunately, many businesses, including some of the retail giants, are failing to meet those expectations. As a result losing business, opportunity and reputation. If you sell online – how good is your e-commerce offering. If you need one but haven’t yet invested, do you know where to start and what’s appropriate for your business?
Industry research suggests that a particular weakness in many sites is search support – with nearly a third of all product searches ending in vain, highlighting an e-commerce dilemma; if they can’t find it, they can’t buy it. Other issues include mobile responsiveness, no results pages, the number of results, synonym management, and autocomplete functionality.
At Doddle, we have multi-platform experience creating and maintaining e-commerce sites for our clients. From Snipcart for entry-level sellers to custom-built stores, we offer design, maintenance, and strategy across the e-commerce spectrum.